CAMPAIGN + UI + KEY ART

Archived 2014-18

Overview

Here is a collection of archived work from 2014-2018. Below is a myriad of works that showcase my art direction and web design capabilities. 

Client: Personal
Role: Art Director, UX/UI Designer

Superbowl Ad Meter

Client: USA Today
Role: Art Director

USA Today created Ad Meter to gauge consumers' opinions about television's most expensive commcerials. This campaign flipped the concept on it's head and took the top brands mascots and had them vote. 

Membership Test Stream

Client: Gannett 
Role: UX/UI Designer + Art Director

Gannett wanted to create a promotional campaign for all local markets that specifically targeted the desired audience through a paid social media promotion campaign. I used Pew Research data to better understand the audience and tailor the object and individuals to better appeal to the target audience.  

MMA Junkie

Client: USA Today
Role: Art Director

MMA Junkie relaunched their app, putting fans into the center of the Octogan. So, we took a no-hold's-barred approach in our campaign, recognizing what people love about the sport in the first place. 

Golfweek

Client: USA Today
Role: Art Director

USA Today acquired Golfweek and wanted to promote the new digital experience, the campaign centered around the ability to watch/read Golfweek from anywhere. 

Key Art 

Client: USA Today, Discovery Communications
Role: Art Director

Here is a collection of campaign key art from Discovery and USA Today, some that was published and some that went to the graveyard.

© 2024 Dylan Glenn