BRANDING + ART DIRECTION + UI

National Institute of Diabetes and Digestive and Kidney Disease

Role

Art Director

Deliverables

Brand Style Guide
E-blast Templates
Social Media Templates
Print Templates
Social Awareness Campaigns.

Tools

Adobe Creative Suite
Sketch
Gov Delivery

Problem

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Challenge

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Outcome

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Brand Styleguide

Developed a comprehensive brand style guide for the NIDDK communication contract, integrating website fonts and adhering to NIH logo best practices. This guide served as a foundational document, enabling iterative refinement and expansion of visual tactics.

E-blast Templates

The social media style guide development included several phases. It started with analyzing content from government and private sector accounts. Collaborating with the social media team, we defined content areas and established content pillars. I led the creation of new templates, visually depicting potential styling. After client approval of the content pillars, we developed mood boards to define NIDDK's visual identity.

Social Media Templates

The social media style guide development included several phases. It started with analyzing content from government and private sector accounts. Collaborating with the social media team, we defined content areas and established content pillars. I led the creation of new templates, visually depicting potential styling. After client approval of the content pillars, we developed mood boards to define NIDDK's visual identity.

Print Templates

We further extended the styleguide to include a visual refresh of the internal and external communciation products that NIDDK produces.

NDM Campaign

The social media style guide development included several phases. It started with analyzing content from government and private sector accounts. Collaborating with the social media team, we defined content areas and established content pillars. I led the creation of new templates, visually depicting potential styling. After client approval of the content pillars, we developed mood boards to define NIDDK's visual identity.

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