(WORKING) NPS

UI - BRANDING - CAMPAIGN

National Park Service

Overview

The National Park Service is an agency of the United States federal government. The service manages all national parks; most national monuments; and other natural, historical, and recreational properties.

Client: Personel
Industry: Government
Role: UX/UI Designer

The Thought

This project started as an opportunity for collaboration. I reache dout to Quinnton Harris and asked for the priveledge of using his photogropahy and overylaing it with hand drawn typogrpajhy. Once I recieved the photogrpahy, I noticed a wide arrange of assets to utilize. Some were close product shots, others a specific location or theme, none were as attractive.

The Audit

A visual audit of the National Park Service website highlights its effective use of natural colors and intuitive navigation, complemented by high-quality imagery that captures the essence of America's parks. However, there are areas for improvement. The site could benefit from enhanced accessibility features to better serve diverse user needs. Simplifying the interface without compromising content depth could also streamline the user experience. Additionally, optimizing loading times and mobile responsiveness would ensure a seamless browsing experience for all visitors, further promoting engagement and accessibility to park information.

Branding

The ABA aimed to streamline content authoring, enhance the navigability of their site for members, modernize the overall look and feel, and integrate multiple online sites into a unified and seamless experience. To accomplish these objectives, our cross-functional team collaborated closely with ABA members and stakeholders, conducting in-depth research and interviews to understand their needs and frustrations. Armed with these insights, we embarked on the mission of implementing a robust CMS platform and crafting a comprehensive solution that empowered ABA to author content more efficiently while delivering a modernized and user-friendly digital experience.

Component Library

The ABA aimed to streamline content authoring, enhance the navigability of their site for members, modernize the overall look and feel, and integrate multiple online sites into a unified and seamless experience. To accomplish these objectives, our cross-functional team collaborated closely with ABA members and stakeholders, conducting in-depth research and interviews to understand their needs and frustrations. Armed with these insights, we embarked on the mission of implementing a robust CMS platform and crafting a comprehensive solution that empowered ABA to author content more efficiently while delivering a modernized and user-friendly digital experience.

Hi-Fi Wireframes

As the lead designer on the team, my primary focus was to translate the refreshed brand of the American Bankers Association (ABA) into a cohesive and visually engaging digital experience. Leveraging the principles of atomic design, I developed a robust design system that not only incorporated the foundations of the brand but also expanded upon it to create a modern and distinctive aesthetic. Collaborating closely with the UX designers and content strategist, I ensured that the design components aligned seamlessly with the user experience and content objectives.

Promotional Campaign

The ABA aimed to streamline content authoring, enhance the navigability of their site for members, modernize the overall look and feel, and integrate multiple online sites into a unified and seamless experience. To accomplish these objectives, our cross-functional team collaborated closely with ABA members and stakeholders, conducting in-depth research and interviews to understand their needs and frustrations. Armed with these insights, we embarked on the mission of implementing a robust CMS platform and crafting a comprehensive solution that empowered ABA to author content more efficiently while delivering a modernized and user-friendly digital experience.