BRANDING

USA Today Brand Refresh

Overview

A brand refresh for USA Today, a video syle guide, and moodbaords for the sub brands. 

Client: USA Today Network
Industry: Newspaper & Boradcasting
Role: Art Director

The Ask

As part of USA Today's 2017 brand-refresh my team created a video graphics package to serve as a template for the newspaper's online content. As the team created these graphics we did an in-depth research and presented case studies of companies such as Vox, CNN, Vice, AJ+, my team had a great inspiration/research phase that led to valuable fidings.

Designing for Two Markets

Gannett's business has two markets, a local and a national. The refresh had to work with both markets.

Video Graphics

The video graphic templates included a wide range of use cases to meet the needs of the news team, to stream-line the development process, and ensure a coehsive brand experience.

Video Editing Guide

To accompany the video graphic stemplate we developed a high-level video editing guide, for the video editors to refrence, and align to.

Social Media Styleguide

We captured all of our assets in a comprehensive style guide for both the nataional and local markets.

© 2024 Dylan Glenn